A telecalling CRM with AI calling built in

A telecalling CRM is the system a calling team works from all day. It holds the lead list, shows each telecaller who to call next, stores the outcome of every call and sets the next follow-up date. Managers use it to see how many leads were contacted, how many were qualified and which caller has a backlog.

Many Indian sales teams still run telecalling from spreadsheets and personal phones, or from telecalling software that puts a dialer on top of a lead list. Both setups leave the same gaps. New leads wait in a queue until a caller is free, call notes depend on who made the call, and follow-ups slip when a caller is on leave or leaves the company.

When a lead arrives from Meta lead ads, Google, your website, an inbound call or a portal webhook, MicroCRM can call it straight away with an AI voice agent. The agent asks your qualifying questions in the lead's own language and switches mid-call when the lead moves between Hindi and English. It speaks its first word in under 700 ms on real phone calls, so the conversation sounds natural to the person on the other end.

• ▸Every call on the record. Each AI call is recorded, transcribed, summarised and written to the lead with a disposition, so a manager can listen to any call before a telecaller follows up.
• ▸Warm handoff. When a lead asks to speak to a person, the call passes to your telecaller with the full context, and the lead does not have to repeat their answers.
• ▸Tasks from call outcomes. MicroCRM creates the next task from the call result. A qualified lead reaches a telecaller or field rep with the task already attached.
• ▸All languages* at one rate. Hindi, Tamil, Telugu, Marathi, Bengali, Kannada, Malayalam, Punjabi, Gujarati and Hinglish code-switching, with no language surcharge.

The AI agent takes the calls that repeat every day: the first call to a fresh lead, the reminder before a site visit or demo, and the second and third attempts on leads who did not pick up. Your telecallers spend their time on leads who have already said they are interested, with the call summary in front of them.

This changes how you plan a calling team. A campaign that doubles lead volume for two weeks no longer leaves leads waiting for a free caller, because the AI agent makes the first call on each one. Your callers' targets can move from dials per day to conversations with qualified leads.

If you would rather have GRX10 run the calling for you, our VoiceOps team combines AI voice agents with human callers from our own call floor in Bengaluru.

MicroCRM is not only AI calling. Your telecallers call leads from inside the CRM, with click-to-call on any lead and a dialer for working through a calling list. They do not need a separate dialer tool or their personal phones.

• ▸Click-to-call from the lead. A rep opens the lead and calls with one click, with the lead's history on screen during the call.
• ▸A dialer for calling lists. Telecallers move through their queue call after call instead of copying numbers into a phone.
• ▸Every call logs to the lead record. Calls made by your telecallers sit on the same timeline as the AI calls, so the history is complete whoever made the call.
• ▸AI for first touch and overflow. The AI agent makes the first call on each new lead and picks up the overflow when your callers are busy, and your telecallers work the leads that are ready for a conversation.

The table compares common ways Indian teams run telecalling. It describes general patterns and does not refer to any specific vendor.

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Most CRMs and telecalling tools charge per user per month, so the bill grows every time you add a caller. Calling teams often hire seasonally and see high turnover, which makes per-seat pricing hard to forecast. MicroCRM charges one price per company on every plan, with unlimited users and AI calling minutes included. Plans are billed monthly with no setup fee, and annual billing gives two months free. India prices are plus GST.

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Commercial and promotional calls in India have to follow TRAI's commercial-communication rules (TCCCPR). MicroCRM's AI calls run within TRAI's 9 am to 9 pm commercial-calling hours and respect DND rules, so a lead who fills a form at 10 pm is called the next morning instead of late at night.

GRX10 is ready for India's DPDP Act 2023. We sign a data processing agreement with customers and have a named Grievance Officer and Data Protection Officer.

MicroCRM suits teams that buy leads through ads and need them called quickly, such as real estate developers and brokers, rooftop solar installers, education and admissions teams, clinics and lending teams. Published GRX10 results include an EdTech tele-sales programme running 10,000 calls a day at 32% conversion, and a Mumbai residential developer that cut its callback time from more than 14 hours to 90 seconds.

If your team already uses Salesforce, HubSpot, Zoho, LeadSquared, Freshsales or Pipedrive, you can keep it and add AI calling and follow-up cadences through Nudge.