Built for installers and EPCs · Patent-pending architecture

AI calls that qualify solar leads before the site survey

A homeowner runs your solar calculator at 8:15 pm. At 8:17 our AI calls back, checks the monthly utility bill, asks about roof type and shading, answers the subsidy question, and books a site survey. Your survey team only drives to roofs that can host panels.

No contracts · Billed per minute · Reply within one working day
2 minCallback SLA
AllMajor languages
24/7Always on
GRX10

Converse AI / Calls

Lead timeline · Lena Okafor
LiveSearch⌘K
Calculator enquiry captured04 Jul · 20:15
Solar calculator · 3.2 kW estimate · +44 20 ••• 8841
AI callback placed04 Jul · 20:17
2 minutes after enquiry · answered · language: English
Qualified on call04 Jul · 20:20
Utility bill band confirmed · south-facing roof, no shading · financing: interested
Site survey booked04 Jul · 20:21
Thursday · 10:00 · WhatsApp confirmation sent
AI Call Detailscompleted
Phone
+44 20 ••• 8841
Duration
02:40
Language
English
Disposition
Survey booked
The speed-to-lead problem

Solar enquiries need a callback within minutes

The Lead Response Management study by MIT and InsideSales.com puts qualification odds 21x higher when someone calls a lead within 5 minutes rather than 30. A later audit of 2,241 companies, published in Harvard Business Review, found that firms which responded within an hour were nearly seven times more likely to qualify the lead. A homeowner who runs your calculator runs two competitors' calculators in the same sitting, and books a survey with whoever calls first. Our AI calls inside 2 minutes, at 8:17 pm on a Tuesday or 9 am on a Sunday, and qualifies the roof before your team commits a truck.

GRX10

Converse AI / Reports

Qualification odds by response time
MIT / InsideSales studySearch⌘K
Called within 5 minutes21x
Voice AI: 2 min
Called within 30 minutes1x
Called next day<1x
industry norm: 18+ hours
Workloads

Solar calls the AI handles: roof checks, quotes, referrals

2-minute enquiry callback

The homeowner fills your calculator, marketplace listing or website form. The AI calls, confirms the utility bill band, asks about roof type, shading and monthly load, gauges financing appetite, and books a site survey only if the roof is viable.

Call flow: greet in the form's language → confirm address and bill band → roof type and shading → financing appetite → offer two survey slots → WhatsApp confirmation.

Post-quote follow-up

Surveyor visited and quoted? The AI calls 48 hours later, handles the objections that stall solar deals (financing, installation downtime, panel placement), walks through the subsidy paperwork, and books a commitment call with your closer.

Net-metering updates and referral calls

After commissioning, the AI walks the customer through the net-metering activation timeline, captures satisfaction scores, and asks the happiest customers for the referral that becomes your cheapest lead.

Subsidy and incentive answers from your documents CRM sync on every disposition WhatsApp follow-up after every call
The solar CRM

Solar CRM stages: survey, quote, contract, install

Generic CRMs make solar teams fake their pipeline with renamed stages. MicroCRM ships a solar CRM out of the box: enquiry → survey → quote → contract → install → commissioning, with every AI call, quote and subsidy document attached to the record. Survey outcomes and promise dates land on the record automatically. No installer types a call note again.

  • Stages that match the job: survey booked, quote sent, contract signed, installed, commissioned.
  • Every AI call written back: recording, transcript, disposition and next step on the record.
  • Already on Salesforce, HubSpot or Zoho? Keep it. Dispositions sync there instead.
GRX10

MicroCRM / Opportunities

Pipeline · this week
SyncedSearch⌘K
LeadSystemSourceStage
LOLena Okafor+44 20 ••• 88413.2 kWCalculatorSurvey booked
MDMarco Deluca+1 619 ••• 22745.6 kWMarketplaceQuote sent
ADAnaya Deshpande+91 98 ••• 55104.1 kWReferralContract signed
TNTomas Novak+420 6 ••• 33197.4 kWWebsite formNew enquiry
The language advantage

Bill and subsidy questions in the homeowner's language

The agent detects the caller's language on the first greeting and stays in it, switching mid-sentence when the caller does. Homeowners answer bill and roof questions at higher rates in their own language, and a subsidy explained in that language gets claimed.

GRX10

Converse AI / Live calls

Live call · Mateus Ferreira
In progressJoinSearch⌘K
Mateus FerreiraAgent: Suryodaya Solar · Portuguese → English00:44
AI Agent · Portuguese

Boa noite, falo com o Mateus? Ligo sobre o seu orçamento solar de há dois minutos.

Caller

Sim, sou eu. Actually, English works better.

AI Agent · English

Of course. Your estimate came out at 4.8 kW. Could you tell me roughly what your monthly electricity bill is?

language detected: Portuguesemid-sentence switch: EnglishAll major languages
Case study

Rooftop solar case study: cost per closed lead down 62%

Deployment: rooftop solar installer · 28 cities · ~60 MW installed · residential and small-commercial.

Survey conversion
4.2x
Enquiry → booked survey
Callback SLA
2 minutes
From 18+ hours
Cost per closed lead
Down 62%
Same channels, same spend
Languages live
4
One agent, every market

"The site-survey team used to drive 40km to a shaded roof. Now they only see roofs that can actually host panels."

Head of Growth, rooftop solar installer
The full loop

From solar enquiry to commissioning in four steps

The enquiry becomes a MicroCRM record (Capture). The AI calls and qualifies the roof (Converse). Nudge runs the post-quote follow-up and the fence-sitter cadence (Close). After commissioning, the same record runs referral and storage-upgrade conversations (Retain).

FAQ

Questions solar installers ask about AI calling

Which lead sources and CRMs does this work with?
Any lead source that can hit a webhook or export a CSV: solar calculators, marketplaces, incentive-program portals and your own website forms. Dispositions sync to Salesforce, HubSpot, Zoho or MicroCRM.
Can the AI answer subsidy and financing questions?
Yes. It answers from the incentive documents and price sheets you upload, in the caller's language. Guardrails block invented rebate amounts and approval promises; anything outside the documents escalates to your team.
What does it cost?
One per-minute platform rate plus telco at carrier cost, billed per minute and rounded up to the next full minute. A typical qualification call runs two to three minutes, a fraction of one wasted truck roll. See pricing.
Will homeowners know it is an AI?
The agent identifies itself as an AI whenever asked. Most callers stay on the line: first-word response is under 700 ms and the voice rates human-natural.
How fast can we go live?
Describe your offer in one sentence, upload your price sheet and incentive docs, and take a test call the same day. Most installers run their first campaign inside a week.

Hear a 2-minute callback on your own solar lead

Run it for me

Book a demo

Put the AI on it. Book a demo and we will call your own test lead back in 2 minutes: bill checked, roof qualified, survey booked, synced to your CRM.

Book a demo
I'll run it myself

Try the app yourself

Describe your offer in one sentence, upload your price sheet and incentive docs, and take a test call the same day. Most installers run their first campaign inside a week.

Start free

Tell us where your enquiries come from. We'll show you the 2-minute callback on your own number.

See also
Case study: Clean Energy Leader →Case study: Energy Tech Firm →PM Surya Ghar report →