A real estate CRM that calls every enquiry in 90 seconds.

Developers and brokers sell through many sources, projects and people at once. MicroCRM keeps each buyer on one record, from the first portal enquiry to the booking, so nothing depends on one executive's phone or memory.

• ▸Lead capture from every source. Meta and Google lead ads, website forms, inbound calls and walk-ins land in one funnel. Leads from property portals such as MagicBricks, 99acres and Housing.com come in through each portal's own lead export: by webhook where the portal provides one, or by CSV upload.
• ▸Project-wise pipeline. Each deal carries its stage, value, probability and expected close date, so the weekly sales review uses real numbers for every project.
• ▸Quotes, proposals and discount approvals. Sales teams prepare quotes on the deal and apply discounts within limits you set. Larger discounts go to a manager for approval before the buyer sees them.
• ▸Source and campaign attribution. Lead volume by portal and campaign shows which sources produce site visits and bookings, so marketing spend moves to the ones that convert.
• ▸Relationship manager handoff. When the AI qualifies a buyer, MicroCRM creates a task for the relationship manager with the call transcript and summary attached.
• ▸One buyer timeline. Every enquiry, call recording, transcript, site visit and quote sits on the same record, with no manual note-taking.

Buyers often send enquiries on several property portals in one sitting. The Lead Response Management study by MIT and InsideSales.com found that the odds of qualifying a lead are 21 times higher when a company calls within 5 minutes rather than 30 minutes. A later audit of 2,241 companies, published in Harvard Business Review, found that firms which responded within an hour were nearly seven times more likely to qualify the lead than firms which responded an hour later.

In Indian real estate the gap is often wider. Before moving to AI callback, the Mumbai developer described below took more than 14 hours on average to call a portal lead. MicroCRM's AI agent calls at 8:45 pm on a weekday or 9 am on a Sunday, in the language the buyer used on the form, and passes warm leads to the relationship manager with the call transcript attached.

A residential developer in Mumbai with four active projects moved its portal leads to AI callback. Across the same portals and the same ad spend, the company recorded the following results.

• ▸3.1x conversion from lead to booked site visit
• ▸90-second callback, down from more than 14 hours
• ▸78% lower cost per booked visit
• ▸100% of leads contacted, with none left to age out

Outbound calls follow TRAI’s commercial-communication rules. The AI calls buyers between 9 am and 9 pm, and enquiries that arrive after 9 pm are called from 9 am the next day. Every call is recorded and logged to the buyer record for audit.

Scripts use only your approved project claims, such as RERA registration details, configurations and price ranges. Guardrails stop the agent from inventing possession dates, offering unapproved discounts or over-promising.

MicroCRM Starter costs ₹9,899 a month with 800 AI calling minutes and up to 500 leads a month. Growth costs ₹32,999 a month with 2,000 AI minutes and up to 5,000 leads a month. Every plan has unlimited users, so channel managers, site-visit coordinators and relationship managers can all work in the CRM. India prices, billed monthly, plus GST. Annual billing gives two months free. See full pricing.

A typical qualification call runs about two minutes. Minutes above the plan allowance bill at the plan's per-minute rate.

MicroCRM covers the pipeline from enquiry to booking, including calling, quotes and follow-up. Developers who need unit-level inventory, cost sheets and post-booking payment demand letters in the same system should check those requirements with us, or keep a dedicated ERP and send leads to MicroCRM. Teams that already use Salesforce, Zoho or LeadSquared can add the AI calling layer through Nudge without moving CRM.