Nudge · Agentic orchestration

Nudge, the sales follow-up engine that works on any CRM

Nudge is a sales follow-up engine that runs on the CRM you already have: Salesforce, HubSpot, Zoho, LeadSquared, Pipedrive or Freshsales. AI agents call, email and message each lead, and Nudge decides the next step from what the lead said on the last conversation, within your business rules. It records every conversation, so every action is transcribed and traceable.

Flows New Lead → Qualify → Route v3 Draft Run test Save
Running · 1,284 leads Trigger lead_created If / Else business hours? AI Call to: lead.phone Switch · call outcome answered voicemail no_answer busy Create Task Callback (Missed) LLM · analyze intent + sentiment DB Update object: lead Switch · conversation interested qualified callback not_ready lang_barrier → Create Task · Follow-up → Create Task · Counsellor callback → DB Update · disposition
Why teams pick Nudge

Why teams add Nudge to their existing CRM

No migration
Works with any CRM

Salesforce, HubSpot, Zoho, LeadSquared, even sheets. Nudge runs on top of whatever you already use, so you get the AI layer without a rip-and-replace project.

Best-in-class
State-of-the-art AI agents

Voice and WhatsApp agents hold real conversations in all languages*. They qualify, book, and follow up instead of firing canned drip messages.

Your playbook
Orchestration on your rules

Complete orchestration shaped to your business: your qualification criteria, your SLAs, your escalation paths. Nudge runs the playbook you wrote.

Accountable
Every action traceable

Every conversation transcribed and tracked. Assess quality anytime, and audit the trail of every action taken on every lead, end to end.

How it works

Build follow-up flows on one visual canvas

Build the journey once. Nudge runs it for every lead, around the clock. It decides the next move on real signals and pulls in a human the moment it matters.

Drag-and-drop flow builder

Build the journey on a drag-and-drop canvas: call, message, wait, branch, hand to a human. Nudge runs it for every lead, 24/7.

Next best action from live signals

Branches switch on real signals: lead data, intent, sentiment, call outcome. Nudge decides what happens next without anyone touching it.

Tasks routed to your reps

Nudge creates and routes tasks to your reps the moment a lead is qualified or needs a person, with the full context attached.

Every channel, one brain

Nudge picks the channel for each lead

Drip tools fire messages on a schedule. Nudge picks the right channel for each lead and each moment, then reads what happened and decides the next move.

  • Channel-aware: calls when a call converts, messages when it doesn't
  • Outcome-driven: every reply and call result feeds the next step
  • Always on: runs nights, weekends, and holidays without a rep
Lead · Amara OkaforNext best action
AI Call placed
Answered · qualified · 1:50
done
WhatsApp sent
Brochure + booking link
done
Task routed to rep
Priya N. · call back today 4 PM
now
Email follow-up
Scheduled · if no reply in 24h
queued
Branch on real signals

Flows branch on call outcome and conversation intent

Every branch in the flow can switch on live signals from the conversation and the record, so a hot lead and a cold one each get the treatment they need.

  • Call outcomes: answered, voicemail, busy, no-answer
  • Conversation intent: interested, qualified, callback, not ready
Signal → actionlive
answered · interested→ book demo
answered · qualified→ route to rep
voicemail→ WhatsApp + retry
busy · no-answer→ retry in 2h
not ready · lang barrier→ nurture track
Full traceability

Transcripts and an audit log for every lead

Nothing Nudge does is a black box. Every conversation is transcribed and tracked. Every decision, message, and CRM write is logged with a timestamp, so you can audit any lead end to end and assess quality whenever you want.

  • Full transcripts of every AI voice and WhatsApp conversation
  • Complete action log: what happened, when, and why, on every lead
  • QA-ready: review and score any conversation, any time
Lead LD-0042 · full trailAuditable
12:23AI call placed · answered · 1:50transcript · 1,214 words
12:25LLM analysis · intent + sentimentdisposition: qualified
12:25CRM updated · stage + ownerQualified · Priya N.
12:26WhatsApp sent · brochure + booking linkdelivered · read
12:26Task created · rep callback 4 PMcontext attached
Works with any CRM

Nudge works with Salesforce, HubSpot, Zoho and LeadSquared

No rip-out, no migration, no retraining. Nudge plugs into the system you already run. Your CRM stays the system of record; you get the AI layer on top.

Why Nudge

Nudge compared with built-in CRM automation

CRM-native automation stays locked inside that CRM. Nudge is the same orchestration engine our own operators run, packaged to run on yours.

No migration

Keep the CRM your team already knows. Nudge adds the agent layer on top, with nothing to rip out.

Run daily by GRX10's own operators

The engine GRX10's own operators run every day, proven on real client pipelines.

Routing improves with every outcome

Every outcome sharpens the next decision. The longer it runs, the better the routing gets.

The engine, end to end

How Nudge works with MicroCRM and Voice AI

Nudge sits on the record, works every channel, and hands off to people at the right moment. The other three steps feed it and build on it.

Step 01 · Capture

MicroCRM

Every lead becomes a record: the source of truth Nudge reads from and writes back to.

Explore MicroCRM
Step 02 · Converse

Voice AI & WhatsApp AI

The agents Nudge fires: voice and WhatsApp conversations in all languages*, logged to the record.

Explore Voice AI
Step 04 · Retain

Renewals and referrals

Renewals, repeats and referrals run on the same flows, so retention compounds.

See the full loop
FAQ

Nudge questions

What is a sales nudge engine?
Software that watches every open lead in your CRM and runs the next follow-up itself: an AI call, an email or an SMS, chosen by your rules and the lead's last response, until the deal moves or a person takes over.
Does Nudge replace my CRM?
No. Nudge works on the CRM you already run (Salesforce, HubSpot, Zoho, LeadSquared, Pipedrive, Freshsales) and writes every action and transcript back to the lead record.
Which channels does Nudge use?
AI voice calls, email and SMS, with WhatsApp where it is enabled. Nudge picks the channel for each lead from the rules you set.

Hire GRX10 to run Nudge, or run it yourself

Run it for me

Hire the operators

Let our team run Nudge and the whole engine for you: the flows, the calls, the follow-ups. You watch revenue land.

Book a demo
I'll run it myself

Get Nudge

Run AI agents on the CRM you already have: no migration, full traceability. See plans and what's included.

See pricing

Tell us which CRM you run. We'll show Nudge working on top of it.

See also
AI sales agent →

*All major languages.