Solutions › DemandOps
Run by us · Discipline 02A pipeline you can plan around.
DemandOps is pipeline generation, operated. Campaigns, channels and qualification, run for you by one team. Cost per qualified lead trends down, and you see the whole funnel, not an ad account alone.
Pipeline generation
This month · illustrativeThe job to be done
"Put qualified leads on the board, predictably, at a cost I can defend, without me managing five agencies."
Campaigns, channels, qualification.
One demand engine run against a single pipeline target, from first impression to qualified handoff.
Performance marketing
Google, Meta and LinkedIn: planned, run and rebalanced weekly against cost per qualified lead, not clicks.
Brand, media & events
Mass media and on-ground events where they pull their weight. Air cover and ground game on one plan.
Creative, video & content
The creative team sits in the pod, not an agency away. Ads, landing pages, video and content ship on the campaign's clock.
Qualification
We contact, qualify and score every response before it reaches sales, so the funnel reports qualified pipeline, not raw form-fills.
Operator-led campaigns. Platform-backed capture.
Operators run campaigns and creative; no product sits behind them. Capture and qualification run on the platform we ship.
One plan, one number
Channels, creative and budget run against a single pipeline target. When a channel underperforms, we move its budget the same week, not next quarter.
Every lead becomes a record
Every campaign response lands in MicroCRM the moment it arrives. No spreadsheets, no leads living in an inbox.
Qualified before handoff
Our Converse AI agents, Voice AI and WhatsApp AI, contact and qualify every response in your customer's language, so sales only sees real pipeline.
MicroCRM
The customer record every campaign response lands in, with calling and WhatsApp built in.
Explore MicroCRMVoice AI
AI voice agents that call and qualify every lead within seconds of capture.
Explore Voice AIWhatsApp AI
AI agents that qualify and follow up on WhatsApp: voice notes, text and callbacks.
Explore WhatsApp AIWhat good looks like.
Operating targets we manage to, agreed per engagement, not guarantees: qualified rate over 35% and cost per qualified lead trending down quarter on quarter.
From engagements we can talk about (clients anonymized):
Doubled qualified inbound interest within six months.
Clear storytelling for complex tech, backed by PR, media, analytics and AI-driven optimisation.
Predictable pipeline across US markets.
Go-to-market with ABM, AI performance marketing and deep conversion analytics.
DemandOps fills the pipeline. These keep it moving.
One team runs all five disciplines, and reports to one number. See all five disciplines →
VoiceOps
Every lead called: AI + human calling operations for outreach, follow-up and verification.
See how VoiceOps worksSalesOps
Pipeline to close: cadences, deal reviews and a forecast you can plan against.
See how SalesOps worksSupportOps
Keep and grow: onboarding, service, renewals and retention as running motions.
See how SupportOps worksFill the pipeline, then trust it.
Hire the operators
Campaigns, channels and qualification, run end to end by our team, accountable to qualified pipeline.
Talk to usOne team, five disciplines
DemandOps works best wired to VoiceOps, SalesOps and SupportOps: one team on one pipeline number.
See how we operateTell us where pipeline hurts. We will tell you which channels we would start with.