Solutions › DemandOps
Run by us · Discipline 02Managed demand generation from first ad to qualified lead
DemandOps is pipeline generation, operated. Campaigns, channels and qualification, run for you by one team. Cost per qualified lead trends down, and you see the whole funnel, not an ad account alone.
- One team on the pipeline number
- Full-funnel visibility
- Budget rebalanced every week
Reports
The job to be done
"Put qualified leads on the board, predictably, at a cost I can defend, without me managing five agencies."
Performance marketing, content and lead qualification
One demand engine run against a single pipeline target, from first impression to qualified handoff.
Performance marketing
Google, Meta and LinkedIn: planned, run and rebalanced weekly against cost per qualified lead, not clicks.
Brand, media & events
Mass media and on-ground events where they pull their weight. Air cover and ground game on one plan.
Creative, video & content
The creative team sits in the pod, not an agency away. Ads, landing pages, video and content ship on the campaign's clock.
Qualification
We contact, qualify and score every response before it reaches sales, so the funnel reports qualified pipeline, not raw form-fills.
How DemandOps captures and qualifies leads
Operators run campaigns and creative; no product sits behind them. Capture and qualification run on the platform we ship. See how this worked for an energy tech firm building a predictable US pipeline.
One plan, one number
Channels, creative and budget run against a single pipeline target. When a channel underperforms, we move its budget the same week, not next quarter.
Every lead becomes a record
Every campaign response lands in MicroCRM the moment it arrives. No spreadsheets, no leads living in an inbox.
Explore MicroCRMQualified before handoff
Our Converse AI agents, Voice AI and WhatsApp AI, contact and qualify every response in your customer's language, so sales only sees real pipeline.
Explore Voice AI Explore WhatsApp AIDemandOps targets: qualified rate above 35%
Operating targets we manage to, agreed per engagement, not guarantees: qualified rate over 35% and cost per qualified lead trending down quarter on quarter.
From engagements we can talk about (clients anonymised):
Doubled qualified inbound interest within six months.
Clear storytelling for complex tech, backed by PR, media, analytics and AI-driven optimisation.
Predictable pipeline across US markets.
Go-to-market with ABM, AI performance marketing and deep conversion analytics.
Other GRX10 managed services: VoiceOps, SalesOps, SupportOps
One team runs all five disciplines, and reports to one number. See all five disciplines →
VoiceOps
Every lead called: AI + human calling operations for outreach, follow-up and verification.
See how VoiceOps worksSalesOps
Pipeline to close: cadences, deal reviews and a forecast you can plan against.
See how SalesOps worksSupportOps
Keep and grow: onboarding, service, renewals and retention as running motions.
See how SupportOps worksHire our DemandOps team
Hire the operators
Campaigns, channels and qualification, run end to end by our team, accountable to qualified pipeline.
Book a demoOne team, five disciplines
DemandOps works best wired to VoiceOps, SalesOps and SupportOps: one team on one pipeline number.
See how we operateTell us where pipeline hurts. We will tell you which channels we would start with.