How it works

How GRX10 turns a new lead into a repeat customer

The full GRX10 engine, stage by stage: who does what, which product or team carries it, and where revenue comes out. Each stage hands off to the next.

Stage 01ServiceStrategy

Strategy sets the market, buyer and channel plan

We sit with you before anything runs: market and competitor map, who to sell to, what to say, and which channels deserve the spend. Every stage below executes this plan.

Stage 02ServiceDemandOps

DemandOps runs your campaigns on Google and Meta

Our performance marketers run your campaigns on Google and Meta while our creative team ships the ads, landing pages and video they need. Leads arrive with a cost per lead you can see.

Stage 03ProductMicroCRM

MicroCRM records every enquiry with a source and an owner

Every enquiry (form, call, walk-in, WhatsApp) becomes one record in MicroCRM with a source, an owner and a next step. From here, nothing depends on memory.

Stage 04ProductConverse AI

Voice AI calls new leads back in about 90 seconds

Voice AI calls back in about 90 seconds, in the caller's own language. WhatsApp AI carries the thread when they'd rather type, voice notes included. Every word lands back on the record.

Stage 05ProductNudge

Nudge runs the follow-up sequence until the deal moves

Nudge runs the sequence: the right channel at the right hour, wait states, escalations. It keeps going until the deal moves. It works on MicroCRM or the CRM you already have.

Stage 06ServiceVoiceOps + SalesOps

VoiceOps and SalesOps take over when a deal needs a person

When a deal needs a human, our VoiceOps call centre and SalesOps closers take the warm handoff with the whole conversation history in front of them, so the customer never repeats themselves.

Stage 07ProductMicroCRM

MicroCRM records the sale against the campaign that started it

The order, the payment and the paperwork close in MicroCRM, attributed to the campaign that started it. You see cost per lead become cost per sale.

Stage 08Product + ServiceNudge + SupportOps

SupportOps and Nudge handle renewals and repeat orders

Nudge schedules the renewal and repeat-order touches; our SupportOps team handles onboarding, service and upgrades. Customers who stay come back and bring the next customers with them.

The result

More revenue and a lower CAC from the same spend

Revenuecompounds as every stage converts a little better
CACfalls as fewer paid leads are wasted
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