Lead management software that calls every new lead and tracks it to close

Leads arrive in MicroCRM automatically from Meta and Facebook lead ads, Google, your website forms and inbound calls. Your front-desk team can add walk-ins by hand, and leads from property or listing portals come in through a webhook or a CSV upload.

Each lead gets one timeline. Every call, note, task, quote and stage change sits on that timeline, so a rep who picks up the lead tomorrow sees everything that happened today.

MicroCRM includes AI calling minutes on every plan. When a lead arrives, an AI voice agent can call it straight away, ask your qualifying questions in the lead's own language.

The voice agent speaks more than 30 languages, including 22+ Indian languages, and switches language mid-call when the lead does. It responds in under 700 milliseconds on real phone calls, and it hands the call to a person with full context when the lead asks for one.

In one published GRX10 result, a residential developer in Mumbai cut its callback time from more than 14 hours to 90 seconds, saw 3.1x lead-to-site-visit conversion and lowered its cost per booked visit by 78%. You can read more on the real estate CRM page.

Every AI call is recorded, transcribed, summarised and written to the lead with a disposition. Your sales manager can listen to any call before a rep follows up.

MicroCRM creates tasks and handoffs automatically from the call result. A qualified lead moves to a rep with a task attached, so nobody has to read through the call log to decide who acts next.

• ▸Pipeline. Each deal carries a stage, value, probability and expected close date.
• ▸Quotes. Reps send quotes from the lead record, and discounts above your limit go to a manager for approval.
• ▸Handoffs. Tasks move between telecallers, field reps and managers without anyone copying details across.

Nudge, GRX10's follow-up orchestration product, runs multi-step cadences for leads that do not convert on the first call. Your team draws the cadence on a visual flow canvas using AI calls, email and SMS.

Each cadence branches on the lead's intent, sentiment and call outcome, and routes tasks to the right rep when a person needs to step in. Every action is logged on the lead. Nudge also works on Salesforce, HubSpot, Zoho, LeadSquared or a sheet, and it is priced by quote. See Nudge.

MicroCRM records the source of every lead, so your marketing team can see which campaign, form or portal produced each deal. Because AI call outcomes and pipeline stages sit on the same record, you can compare sources by qualified leads and won deals as well as by lead count.

The pipeline view shows deal value, probability and expected close for each stage, which gives your sales head a working forecast without a separate spreadsheet.

MicroCRM has one flat price per company on every plan, with unlimited users and AI calling minutes included. Plans are billed monthly with no setup fee, and annual billing gives two months free. The Enterprise plan adds a dedicated manager. Full details are on the pricing page, and the unlimited users page explains how flat pricing works for growing teams.

MicroCRM suits businesses that buy leads through ads and need them called quickly, such as real estate developers, rooftop solar installers, education providers, clinics and lending teams. It also suits companies with large telecalling or field teams, because adding users does not change the price.

Teams that already run Salesforce, HubSpot, Zoho, LeadSquared, Freshsales or Pipedrive can keep it and add AI calling and cadences through Nudge. The MicroCRM page covers the full product.

The table below compares common ways teams manage leads. It describes general patterns and does not refer to any specific CRM vendor.