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Run by us · Discipline 01Go-to-market strategy and market intelligence in six weeks
Decide where to play and how to win, before you spend on execution. Market and competitor maps, ICP, GTM thesis and operating model, in six weeks with two checkpoints.
Reports
The job to be done
"Help me understand my market and decide where to play before I spend on campaigns."
Market map, ICP, GTM strategy and operating model
No 80-slide decks. Every output is the smallest artefact that lets the next decision happen.
Market & competitor map
Where the buyers are, who they buy from today, and where the white space is.
ICP & buyer thesis
The customer worth chasing, the buying group, the language they use.
GTM strategy
Channel mix, pricing posture, partner play, the 12-month plan.
Operating model
How sales, marketing, and product hand off when we leave (or stay).
A six-week engagement with two decision checkpoints
Each milestone ends with a decision you make at the checkpoint, and the sprint ends with a plan the execution team picks up. Two engagements that ran this way: the green hydrogen pioneer and the FinTech SaaS strategy case study.
Weeks 1–2 · Discover
Customer interviews, competitor teardown, demand-side data pulls.
Weeks 3–4 · Synthesise
ICP, segmentation, positioning, pricing posture, drafted and pressure-tested.
Weeks 5–6 · Operationalise
The 12-month GTM plan with owners, KPIs, and a clean handoff to execution.
Execution after the strategy, by our team or yours
If you want us to run what we recommended, the four execution disciplines (DemandOps, VoiceOps, SalesOps and SupportOps) pick up where strategy stops. If you want to run it yourself, we hand off cleanly with the operating playbook.
Book the six-week strategy engagement
Book the six weeks
Market map, ICP, GTM thesis and operating model, with a decision at every checkpoint.
Book a demoGo straight to execution
DemandOps, VoiceOps, SalesOps and SupportOps: one team running the whole funnel, accountable to revenue.
See how we operateTell us the market you are weighing. We will tell you what we would need to know first.