Solutions › Strategy & Market Intelligence
Run by us · Discipline 01Strategy & Market Intelligence.
Decide where to play. Decide how to win. Before you spend a dollar executing. Market and competitor maps, ICP, GTM thesis and operating model, in six weeks with two checkpoints.
Six-week sprint
Two checkpointsThe job to be done
"Help me understand my market and decide where to play before I spend a single dollar."
Four deliverables. One operating thesis.
No 80-slide decks. Every output is the smallest artefact that lets the next decision happen.
Market & competitor map
Where the buyers are, who they buy from today, and where the white space is.
ICP & buyer thesis
The customer worth chasing, the buying group, the language they use.
GTM strategy
Channel mix, pricing posture, partner play, the 12-month plan.
Operating model
How sales, marketing, and product hand off when we leave (or stay).
Six weeks. Two checkpoints.
Each milestone ends with a decision you make at the checkpoint, and the sprint ends with a plan the execution team picks up.
Weeks 1–2 · Discover
Customer interviews, competitor teardown, demand-side data pulls.
Weeks 3–4 · Synthesise
ICP, segmentation, positioning, pricing posture, drafted and pressure-tested.
Weeks 5–6 · Operationalise
The 12-month GTM plan with owners, KPIs, and a clean handoff to execution.
Hand it to our execution team, or to yours.
If you want us to run what we recommended, the four execution disciplines (DemandOps, VoiceOps, SalesOps and SupportOps) pick up where strategy stops. If you want to run it yourself, we hand off cleanly with the operating playbook.
Decide where to play, then go win it.
Book the six weeks
Market map, ICP, GTM thesis and operating model, with a decision at every checkpoint.
Talk to usGo straight to execution
DemandOps, VoiceOps, SalesOps and SupportOps: one team running the whole funnel, accountable to revenue.
See how we operateTell us the market you are weighing. We will tell you what we would need to know first.